Product Management — Questions to Ask

Suggested questions for Dr. Jim Anderson:

  1. What makes one product successful while another ends up under-performing?

  3. Should under-performing products just be dumped? How can you tell if they can be saved?

  5. A lot of big companies have had product failures, how can smaller companies hope to be successful if the big boys can’t do it right?

  7. When a product is under-performing, how do you find out who’s fault it is: development, marketing, sales, or somebody else?

  9. How long does it take to turn an under-performing product around: one month, 6 months, a year?

  11. If you can “save” a product, what do you need to do to make sure that it won’t start to under-perform again in the future?

  13. What role does the competition play in making a product perform below its optimum?

  15. Where do you see the biggest communication problems: inside of a marketing department or outside with the end customers?

  17. Under what circumstances can a product not be saved and really should just be shut down?

  19. What skills do marketing professionals need to have in order to effectively deal with under-performing products?

Media contact: Dr. Jim Anderson, 813.418.6970, jim@BlueElephantConsulting, or web site

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