Product managers know that their product can’t be a success unless customers buy it. Just exactly how to create products that customers will want to buy is one of the key skills that all successful product managers need to have. In order to discover what your customer is really thinking, you need to take the time to study them, develop a real relationship with them, and make sure that you don’t overwhelm them with too many product choices when they want to buy.
On this audio album, Dr. Jim Anderson shares some of the best techniques that Product Managers can use to discover what their customers are really looking for. Each chapter on this audio album is available to be downloaded separately or the entire album can be purchased for one low price.
01 – Product Management 101 – How The Bar Rescue TV Show..
02 – Product Managers Don’t Like Surprises – Know Your Product’s Customers!
03 – Product Managers Realize That They Are Really Selling To Grandparents
04 – Why Product Managers Need To Learn To Love Their Crazy Customers
05 – What Product Managers Need To Know About Customer Loyalty
06 – Forget Dating Customers, 5 Ways Product Managers Can Get Real Relationships
07 – How To Tell Your Customer To Stop Using Your Product
08 – How To Move From Customers To Partners
09 – How To Market Your Product In The New Year
10 – Too Much Choice Is Bad – Customers Don’t Want To Do Your Job For You
11 – Product Manager Would You Sleep With Your Customer If They Offered You 1M Order
12 – Let’s Go Visit The Customer, Product Manager…