Product managers may be in charge of the best product in the world, but that’s not going to do them a lot of good if their potential customers don’t know that the product exists. In order to get customers to learn about the product, you’ve got to market the product. This involves identifying the colors you want to use in your collateral, the keywords that you need to use online, and the marketing trends that you need to stay on top of.
On this audio album, Dr. Jim Anderson shares some of the best techniques that Product Managers can use to find ways to effectively market their product. Each chapter on this audio album is available to be downloaded separately or the entire album can be purchased for one low price.
01 – BMW Product Managers Prepare To Launch Tomorrow’s Product Today
02 – Two Words That Turn A Product Manager On – Real Time
03 – Product Managers Need To Decode The Secret Color Language
04 – At Last – Product Managers Rediscover Samples
05 – The UFC Teaches Product Managers How To Fight For Their Product
06 – Why Product Managers Need To Care About Farms, Fish, And The Mafia
07 – Product Manager – Don’t Step On Your Long Tail
08 – Product Lust – Could Desire Really Be A Bad Thing
09 – 4 Marketing Trends That Well Dressed Products Need To Know
10 – A New Way To Listen To What Your Customers Are Saying About You
11 – Guns, Ammo, And Product Managers
12 – Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program