Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses…
Come on, admit it. You like cost plus pricing. It’s a product manger’s best friend. We all know how this story goes, you find yourself in charge of a new product and you spend all of your time working on nailing down what features it is going to have and when it will become available. […]
Dr. Jim Anderson reveals how product managers at Coke are keeping track of their over 450 different brands of products.
When a product manger’s birthday rolls around and before he / she gets a chance to blow out the candles on their birthday cake, it is customary that they make a wish. Guess what just about all product mangers wish for every year? If you guessed “for my product to be successful”, then you guessed […]
So I just happened to be leafing through an issue of Information Week and I ran across an article that was talking about how IT is run over at Coke. In a nutshell, the article was a glowing review of the changes that Jean-Michel Ares has been making. However, what really caught my eye was […]