Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses…
Come on, admit it. You like cost plus pricing. It’s a product manger’s best friend. We all know how this story goes, you find yourself in charge of a new product and you spend all of your time working on nailing down what features it is going to have and when it will become available. […]
Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video camera market a few years back and then got bought out for a half a billion U.S. dollars by the networking giant Cisco. Cisco is stuffed with smart, bright product […]
Dr. Jim Anderson shows how product managers can create PowerPoint slides that look good and clearly communicate product information.
Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should you evaluate the job that […]
Dr. Jim Anderson reveals how product managers at Coke are keeping track of their over 450 different brands of products.
I’m guessing that you wouldn’t go to work naked. Then why-oh-why are heading off to your product management job when you don’t have all of the skills that you’ll need to do the job correctly? I’m not sure if this is going to make you feel any better, but it turns out that most product […]
An “open source” product manager conference, ProductCamp, was held for the second time in New York City on Saturday, November 6th, 2010. Dr. Jim Anderson attended this event for the second time and once again presented.
It’s hard enough to be a product manager for a “real” product, just imagine how hard this job gets when your company decides to switch over and start to offer service products. You’d think that a flexible product manager could just quickly adjust and that there would be no real difference between managing “hard” products […]
Yeah, yeah I know that everyone says that they hate Powerpoint – “death by Powerpoint” and all of that. However, the reality of modern Product Manger life is that we end up using Powerpoint to communicate a lot of information about our products and the current status of our projects. Thank goodness you took all […]