Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses…
Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video camera market a few years back and then got bought out for a half a billion U.S. dollars by the networking giant Cisco. Cisco is […]
Dr. Jim Anderson shows how product managers can create PowerPoint slides that look good and clearly communicate product information.
Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should […]