Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses…
Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video camera market a few years back and then got bought out for a half a billion U.S. dollars by the networking giant Cisco. Cisco is stuffed with smart, bright product […]
Dr. Jim Anderson shows how product managers can create PowerPoint slides that look good and clearly communicate product information.
Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should you evaluate the job that […]
Yeah, yeah I know that everyone says that they hate Powerpoint – “death by Powerpoint” and all of that. However, the reality of modern Product Manger life is that we end up using Powerpoint to communicate a lot of information about our products and the current status of our projects. Thank goodness you took all […]
Yes, I will tell you what this skill is; however, do you think that you can guess it before I do? I’m sure that you can come up with the standard list of leadership skills that every product manager has (or at least should have): able to deal with pressure, able to lead people, vision, […]