Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses…
Come on, admit it. You like cost plus pricing. It’s a product manger’s best friend. We all know how this story goes, you find yourself in charge of a new product and you spend all of your time working on nailing down what features it is going to have and […]
As a negotiator, the key to your long-term success is to have a number of different techniques that you can use when a situation calls for it. One way to think about this is like a carpenter who has a tool belt with his most commonly used tools on it.
Dr. Jim Anderson has discovered that when you negotiate with French negotiators everything is different.
In all honesty, there are a lot of people who become CIO who really should never have been promoted to that position. There are too many IT folks who are only good at ensuring that company IT resources are properly and efficiently used. I’m not saying that this is a […]
Dr. Jim Anderson reveals how product managers at Coke are keeping track of their over 450 different brands of products.
It’s hard enough to be a product manager for a “real” product, just imagine how hard this job gets when your company decides to switch over and start to offer service products. You’d think that a flexible product manager could just quickly adjust and that there would be no real […]
Yes, I will tell you what this skill is; however, do you think that you can guess it before I do? I’m sure that you can come up with the standard list of leadership skills that every product manager has (or at least should have): able to deal with pressure, […]
So I just happened to be leafing through an issue of Information Week and I ran across an article that was talking about how IT is run over at Coke. In a nutshell, the article was a glowing review of the changes that Jean-Michel Ares has been making. However, what […]