Product Management — About Dr. Jim Anderson
Byline: Dr. Jim Anderson, “The Product Doctor”, has seen products tragically die when they were way too young. The causes of these untimely product losses are varied, but they all share a single common root cause: poor communication. Dr. Anderson is a business communication expert who speaks, consults, and trains marketing professionals and teams on how to rescue under-performing products. He firmly believes that almost every product can be made to deliver better results and in order to do so all that is needed is to improve the communication associated with the product. No matter if the problems lies in how the marketing team is communicating internally or how they are communicating with their intended customers, Dr. Anderson has the ability to work with them to locate the issues and to find ways to quickly correct them. Follow Dr. Anderson on Twitter at http://twitter.com/drjimanderson, learn more about him at his web page at www.BlueElephantConsulting.com, or watch him in action on his video channel at http://www.youtube.com/user/blueelephantconsulti
Broadcast Bio: Dr. Jim Anderson, “The Product Doctor”, has seen products tragically die when they were way too young. The causes of these untimely product losses are varied, but they all share a single common root cause: poor communication. Dr. Anderson is a business communication expert who shows companies how they can turn under-performing products into rock stars. You can find out more about him at http://www.youtube.com/user/blueelephantconsulti and www.BlueElephantConsulting.com. Welcome Dr. Anderson. Why do you say that most products are not living up to their full potential no matter how much money they are making?
Full Bio: For more than 25 years Dr. Jim Anderson has been stepping in to save ailing products. He helps product management and product marketing teams uncover what is holding their products back and shows them how to remove these roadblocks, communicate more clearly both internally and with their customers, and achieve astounding product success.
Dr. Anderson has been called the “Product Doctor” because he shows product teams how to diagnose what’s wrong with their products. He then works with them to create an antidote to what is currently ailing their products. He takes the time to show them how to make the changes that will be needed in order to nurse their product back to full health and then teaches them how to keep the product healthy.
Dr. Anderson is the author of a popular product management blog (www.TheAccidentalPM.com) and newsletter with over 3.500 subscribers. He’s authored over 100 articles on product management and speaks to marketing teams around the country. He splits his time between Florida and New York and his hobbies include cooking which he is not very good at yet, trying to train an 80 pound boxer pup, and raising 3 children who like startup products all seem to have a mind of their own. Follow Dr. Anderson on Twitter at http://twitter.com/drjimanderson, learn more about him at his web page at www.BlueElephantConsulting.com, or watch him in action on his video channel at http://www.youtube.com/user/blueelephantconsulti
Media contact: Dr. Jim Anderson, 813.418.6970, jim@BlueElephantConsulting, or web site http://www.BlueElephantConsulting.com