New Book: Marketing Skills For Product Managers

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if its customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

What You'll Find Inside:

• PRODUCT MANAGER MARKETING MISTAKES


• HOW TO USE WEB 2.0 TO BE A BETTER PRODUCT MANAGER


• HOW PRODUCT MANAGERS CAN GET BETTER AT CREATING POWERPOINT SLIDES


• PRODUCT MANAGERS & THE SECRET OF THE COLOR WHEEL