Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video camera market a few years back and then got bought out for a half a billion U.S. dollars by the networking giant Cisco. Cisco is […]
Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should […]
Dr. Jim Anderson reveals how product managers at Coke are keeping track of their over 450 different brands of products.
So I just happened to be leafing through an issue of Information Week and I ran across an article that was talking about how IT is run over at Coke. In a nutshell, the article was a glowing review of the changes that Jean-Michel Ares has been making. However, what […]