Unforgettable communication skills that will set your ideas free…
Create ways for product management insights and lessons to be used to work with the rest of the company in order to beat the competition and make your product even more successful
As product managers it is our responsibility to create products that our customers will want and that will end up being profitable for our companies. It turns out that this is no easy task. Identifying what a customer really wants and then turning that into a feature that can be […]
A new book has just been published by Dr. Jim Anderson and Blue Elephant Consulting: Product Development Lessons For Product Managers What is a product manager without a product? Nothing. That’s why it’s so very important that when a product is being developed that the product manager be involved. […]
Wow! I’ve been overwhelmed with the level of interest that the product management community has been showing in the new Product Selection Process (PSP) course. I’ve been getting a lot of questions sent my way and I’ve been doing my best to get answers back to people as quickly […]
I have just loaded a Sneak Preview of my new Product Selection Process course.You can take a look at the preview right now at this link: http://blueelephantconsulting.com/marketplace-2/psp-sneak-preview I have already been getting lots and lots of questions and comments about the Product Selection Process (PSP)course. In the next few days […]
So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling in something like $4 a cup. Then all of a sudden: blam! The global economy falls off a cliff and suddenly there are a whole […]
Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses…
Come on, admit it. You like cost plus pricing. It’s a product manger’s best friend. We all know how this story goes, you find yourself in charge of a new product and you spend all of your time working on nailing down what features it is going to have and […]
Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video camera market a few years back and then got bought out for a half a billion U.S. dollars by the networking giant Cisco. Cisco is […]
Dr. Jim Anderson shows how product managers can create PowerPoint slides that look good and clearly communicate product information.
So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling in something like $4 a cup. Then all of a sudden: blam! The global economy falls off a cliff and suddenly there are a whole […]